Section 3.304.405. Adulteration, misbranding and false advertising.

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	(a)  Adulteration, misbranding and false advertising of alcoholic beverages are prohibited.  
	(b)  If a licensee or the licensee's employee or agent sells or serves an alcoholic beverage made with a wine product rather than a distilled beverage, the licensee shall disclose that the alcoholic beverage is "wine based" in all advertising, labeling or descriptions of the mixed alcoholic beverage drink made with a wine product. Advertising, labeling, or making any representation, written or oral, about an alcoholic beverage containing wine in a manner that does or could cause confusion that the beverage contains a distilled beverage when it does not is prohibited.

Authorities

04.06.090;04.06.100;44.62.125

Notes

Authority
 AS 04.06.090  
AS 04.06.100  
Editor's note: As of Register 166 (July 2003), and acting under AS 44.62.125 (b)(6), the regulations attorney relocated former 15 AAC 104.405 to former 13 AAC 104.405, to reflect Executive Order 110 (2003). Executive Order 110 relocated the Alcoholic Beverage Control Board from the Department of Revenue to the Department of Public Safety. The history note for former 13 AAC 104.405 carries forward the history from former 15 AAC 104.405.  
As of Register 203 (October 2012), and acting under AS 44.62.125(b)(6), the regulations attorney relocated former 13 AAC 104.405 to 3 AAC 304.405, to reflect ch. 55, SLA 2012. Chapter 55, SLA 2012 relocated the Alcoholic Beverage Control Board from the Department of Public Safety to the Department of Commerce, Community, and Economic Development. The history note for 3 AAC 304.405 carries forward the history from former 13 AAC 104.405.  
History Eff. 11/29/81, Register 80; am 9/11/98, Register 147

References

15.104.405;13.104.405;3.304.405

                    
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